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Are your sales not reflecting the stream of visitors to your ecommerce store?
You’re not alone. Many online businesses struggle with converting website traffic into loyal customers. From complicated checkout processes to unoptimized product pages, a myriad of issues can lead to a decline in sales, poor customer retention, and stagnant growth.

This is where Conversion Rate Optimization (CRO) can make a real difference. By meticulously evaluating and improving your online store, CRO transforms your website into a powerful sales engine. But how do you know if you need CRO? We’ve got you covered with a comprehensive checklist. Dive in, explore the potential loopholes in your ecommerce strategy, and unlock the true power of conversion rate optimization.

Go to the checklist

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In order to accurately evaluate your website and fill in the checklist, you’ll need to have access to several tools and resources. If you don’t use some of them you can still fill in the checklist.

Here’s what you would need:

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Access to your website analytics platform, like Google Analytics, is crucial. This will provide you with detailed data on visitor behavior, website performance, and other key metrics.

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Platforms like SimilarWeb or Alexa can provide insights into your competitors’ online strategies, helping you benchmark your performance.

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Heatmap tools, such as Hotjar or Crazy Egg, help in visualizing user behavior on your website, including where they click, how far they scroll, and what they ignore.

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Tools like Google’s PageSpeed Insights or GTmetrix will allow you to assess your site’s loading speed, a critical factor in user experience and conversion rate.

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Customer reviews, survey responses, or any other form of user feedback provide insightful data about the customer experience and any potential issues.

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Access to your ecommerce platform backend (like Shopify, Magento, WooCommerce) is essential to evaluate and optimize product pages, checkout process, and other ecommerce features.

Do I really need CRO?

Fill in the checklist to evaluate your current state.

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Please fill in your name and email address to access the in-depth 50 questions checklist.

1 / 50

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Description: The number of visitors to your website.
Benchmark: A steady increase over time.
Example: Using Google Analytics or a similar tool to track visitor numbers.

2 / 50

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Description: The percentage of visitors who leave after viewing only one page.
Benchmark: The average bounce rate for e-commerce sites is around 20-45%.
Example: Tracking this metric in Google Analytics to identify problem areas.

3 / 50

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Description: The average number of pages a user visits during a single session.
Benchmark: 3-4 pages per visit for e-commerce sites.
Example: Monitor this with Google Analytics.

4 / 50

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Description: How long do visitors stay on your site on average.
Benchmark: For e-commerce, the average is 2-3 minutes.
Example: Using Google Analytics to monitor average session duration.

5 / 50

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Description: The last page a user visits before leaving your site.
Benchmark: An exit rate lower than 50% is good for e-commerce.
Example: Analyzing exit page data in Google Analytics to identify pages where people are dropping off.

6 / 50

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Description: How well your site functions on mobile devices.
Benchmark: Almost 50% of e-commerce traffic comes from mobile, so your site should be fully mobile-optimized.
Example: Using Google's Mobile-Friendly Test tool to analyze your site.

7 / 50

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Description: How quickly your site loads.
Benchmark: Aim for a load time of 2 seconds or less.
Example: Use Google's PageSpeed Insights tool or GTmetrix to check your site's speed.

8 / 50

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Description: How easy it is to find and move through different parts of your site.
Benchmark: Users should be able to find any page within 3 clicks.
Example: Implement a clear, simple, and intuitive menu system.

9 / 50

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Description: How well users can search for products on your site.
Benchmark: Near-instant results, with auto-suggestion and error tolerance.
Example: Implement a search bar that supports predictive text and shows relevant products as users type.

10 / 50

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Description: How easy it is to see and understand your CTAs.
Benchmark: Each page should have a clear, action-oriented CTA.
Example: "Add to Cart" button that's above the fold and stands out in color and size.

11 / 50

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Description: The overall experience of a user interacting with your website.
Benchmark: User-friendly design with an intuitive interface and layout.
Example: Simplify your checkout process to prevent cart abandonment.

12 / 50

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Description: Extra windows that appear over your webpage.
Benchmark: Use sparingly, only where they add value.
Example: A pop-up to collect email addresses in exchange for a discount code.

13 / 50

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Description: The layout and structure of your website.
Benchmark: Logical and intuitive structure.
Example: A clear hierarchy of pages, with important pages no more than 3 clicks from the homepage.

14 / 50

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Description: Tailoring your website to different locales, languages, or regions.
Benchmark: Multilingual support if you serve customers in different languages.
Example: Implement language selector or auto-detect and adjust language based on user location.

15 / 50

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Description: Feedback from customers about your products.
Benchmark: Average rating of 4 stars and above, and a substantial number of reviews.
Example: Encourage and incentivize customers to leave reviews after their purchase.

16 / 50

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Description: When customers add products to their cart but don't complete the purchase.
Benchmark: Cart abandonment rates in e-commerce average around 65-80%.
Example: Implement email recovery campaigns to remind customers of their abandoned carts.

17 / 50

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Description: The process customers go through to complete a purchase.
Benchmark: As simple as possible, ideally one-page checkout.
Example: Remove unnecessary steps and fields from your checkout process.

18 / 50

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Description: The different ways customers can pay for your products.
Benchmark: Multiple options, including all major credit cards, PayPal, and newer options like Apple Pay and Google Pay.
Example: Implement a reliable payment gateway that accepts various payment methods.

19 / 50

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Description: How much do you charge to ship products to customers?
Benchmark: Free shipping is becoming the standard in e-commerce.
Example: Offer free shipping above a certain order value to increase the average order value.

20 / 50

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Description: Elements that increase your website's credibility.
Benchmark: SSL certificate, security badges, clear privacy policy, and return policy.
Example: Display security badges on your site and ensure your site uses HTTPS.

21 / 50

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Description: The rules regarding how customers can return products they're unsatisfied with.
Benchmark: Clear, easy to find, and as generous as possible.
Example: Offer a 30-day return policy and make sure it's clearly visible on your website.

22 / 50

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Description: How customers can get in touch with you.
Benchmark: Multiple methods including phone, email, live chat, and social media.
Example: Create a "Contact Us" page with all your contact information and link to it from the footer of your site.

23 / 50

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Description: Real-time customer service through your website.
Benchmark: Fast response times, ideally under 1 minute.
Example: Implement a live chat tool like Intercom or LiveChat and staff it during business hours.

24 / 50

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Description: Answers to common customer questions.
Benchmark: Easy to find and covers all common questions and objections.
Example: Create a FAQ page and link to it from the footer of your site.

25 / 50

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Description: Information about what your product is and why it's worth buying.
Benchmark: Clear, concise, and compelling copy that includes all essential details.
Example: Highlight the features and benefits of each product, and address common customer questions or objections.

26 / 50

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Description: Visuals that showcase your products.
Benchmark: High-resolution images from multiple angles, and potentially 360-degree views or videos.
Example: Hire a professional product photographer to take photos of your products.

27 / 50

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Description: Whether or not your products are in stock.
Benchmark: Out-of-stock rates should be as low as possible.
Example: Implement a robust inventory management system.

28 / 50

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Description: Videos that showcase your products.
Benchmark: At least one video per product, showing the product in use.
Example: Create a short product demo video or unboxing experience and include it on your product page.

29 / 50

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Description: How much do your products cost?
Benchmark: Competitive with other businesses in your industry.
Example: Regularly research competitor pricing and ensure your prices are aligned with the perceived value of your products.

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Description: Tailoring your website and marketing messages to individual users.
Benchmark: Personalized product recommendations and emails.
Example: Use cookies or account info to personalize the homepage or email campaigns for each user.

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Description: Techniques to encourage customers to buy a higher-end product or add more products to their purchase.
Benchmark: Relevant and related product recommendations.
Example: When a customer adds a product to their cart, show related or more expensive products.

32 / 50

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Description: Dividing your customer base into segments based on shared characteristics.
Benchmark: Segments for different demographics, purchase behavior, etc.
Example: Send different email campaigns to different segments, like new customers, repeat customers and inactive customers.

33 / 50

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Description: Using email to promote your products and stay in touch with customers.
Benchmark: High open rates and click-through rates, low unsubscribe rates.
Example: Regularly send newsletters with product promotions, company news, and useful content.

34 / 50

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Description: Using online ads to target users who have previously visited your site.
Benchmark: High click-through rates and conversion rates for retargeting ads.
Example: Use Google AdWords or Facebook Ads to show product ads to users who have visited your site.

35 / 50

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Description: Testing two versions of a webpage to see which performs better.
Benchmark: Regular testing with statistically significant results.
Example: Test two different headlines or images on a product page to see which leads to more sales.

36 / 50

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Description: Elements that show others endorsing your products.
Benchmark: Reviews, testimonials, and social media mentions are visible on your site.
Example: Display a widget on your site that shows your most recent positive reviews.

37 / 50

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Description: Special deals to incentivize purchases.
Benchmark: Regular promotions, especially during key sales periods.
Example: Offer a Black Friday discount code or a "buy one get one free" deal.

38 / 50

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Description: Programs to encourage repeat purchases.
Benchmark: High participation rate in the loyalty program.
Example: Implement a points program where customers earn points for each purchase that they can redeem for discounts.

39 / 50

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Description: Collection of customer email addresses for marketing purposes.
Benchmark: High sign-up rate, especially among new visitors.
Example: Offer a first-purchase discount or free shipping in exchange for newsletter sign-ups.

40 / 50

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Description: Incorporation of social media into your website and marketing.
Benchmark: Social share buttons on all product pages, high levels of social engagement.
Example: Add social share buttons to product pages and regularly post on social media channels.

41 / 50

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Description: The value and relevance of your website content.
Benchmark: High-quality, unique content that provides value to users.
Example: Write detailed product descriptions, regular blog posts, and useful buying guides.

42 / 50

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Description: The words and phrases you want to rank for in search engines.
Benchmark: Ranking on the first page of Google for your target keywords.
Example: Conduct keyword research to find relevant keywords and optimize your site's content for these keywords.

43 / 50

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Description: The format of your website's URLs.
Benchmark: Short, descriptive URLs that include keywords.
Example: Use URLs like "www.yoursite.com/product-name" rather than "www.yoursite.com/p?id=123".

44 / 50

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Description: Regular monitoring and understanding of the website's performance through tools that analyze visitor behavior, traffic sources, conversion rates, etc.
Benchmark: Continuous weekly or monthly checks, utilizing actionable insights to improve the website's functionality and user experience.
Example: Using Google Analytics or Piwik Pro to regularly assess key performance indicators (KPIs) and implement changes based on the data.

45 / 50

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Description: A visualization of the steps a customer goes through in engaging with your company, including awareness, consideration, purchase, and loyalty.
Benchmark: An optimized, continuously updated map that aligns with customer needs and expectations at every stage of the buying process.
Example: Creating a detailed customer journey map that identifies touchpoints, pain points, and opportunities, then regularly reviewing and updating it to ensure alignment with customer behavior.

46 / 50

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Description: A feature that allows customers to save products they are interested in for future reference or purchase.
Benchmark: Smooth, user-friendly wishlist functionality that encourages customer engagement, preferably integrated with reminders or personalized offers.
Example: Implementing a wishlist button on product pages that allows users to easily add items, coupled with periodic email reminders or exclusive offers related to those saved products.

47 / 50

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Description: The narrative that explains the background, mission, and values of your brand in a compelling and relatable way.
Benchmark: A clearly articulated and engaging brand story available across multiple channels, resonating with the target audience.
Example: Crafting a "Our Story" page on your website, sharing the journey, vision, and values of your brand, reinforced through social media and marketing materials.

48 / 50

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Description: Regularly analyzing and understanding what competitors are doing, what they are offering, and how they are performing.
Benchmark: Monthly or quarterly in-depth analysis, identifying strengths, weaknesses, opportunities, and threats.
Example: Using tools like SEMrush or SWOT analysis to continually evaluate competitors' marketing strategies, products, pricing, and customer satisfaction.

49 / 50

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Description: The collection and analysis of feedback from customers to understand their needs, preferences, and concerns.
Benchmark: Regular and systematic collection of feedback through various channels, followed by prompt and meaningful action.
Example: Utilizing online surveys, reviews, and social media interactions to gauge customer satisfaction, and then making improvements based on the feedback received.

50 / 50

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Description: The percentage of visitors who take the desired action on your website, such as making a purchase.
Benchmark: For eCommerce, the industry average conversion rate typically ranges from 2% to 5%.
Example: Tracking conversion rates through Google Analytics and continuously optimizing landing pages, product descriptions, and checkout processes to improve conversions.

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CRO, or Conversion Rate Optimization, is all about making your website more effective. Imagine you have a shop, and 100 people walk in every day. If on average 2 people buy something, your ‘conversion rate’ is 2%. Now, what if you could change things around in your shop so that 3 people buy something every day? That’s what CRO does, but for your website.

It’s like tidying up your shop so people can find what they want more easily, or putting your best products where people can see them. With CRO, you make changes to your website to help more visitors do what you want them to do, like buying a product, signing up for a newsletter, or filling out a contact form. The goal is to get the most value out of each visitor to your website.

Does CRO sound like magic? It’s not, but it does require a bit of detective work. You have to find out what’s currently stopping your visitors from doing what you want them to do. It could be a confusing checkout process, a button that’s hard to find, or a form that’s too long.

Once you figure these things out, you can make changes and see if they help. And the great thing about CRO is that it’s all based on real data from your website visitors, not just guesses or assumptions. That’s why it’s such a powerful tool for improving your website. So, why not start playing detective and see what CRO can do for your website?

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Imagine having the power to precisely calculate your potential earnings through conversion rate optimization (CRO) within mere minutes. No need for complex equations or tedious calculations; our user-friendly CRO calculator is designed to make this process as simple as possible. Whether you’re an industry professional or just starting out, our free CRO calculator can be a game-changer for your business. You don’t need to be a math whiz to optimize your conversions and increase profits.

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 The benefits extend beyond just increasing conversion rates; CRO also helps in reducing customer acquisition costs, improving ROI, maximizing the value of your existing traffic, and building a stronger connection with your audience. By focusing on understanding and responding to user needs, CRO turns casual browsers into loyal customers, driving both short-term gains and long-term growth for your business.

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By improving the conversion rate of current visitors, CRO minimizes the need to invest in attracting new traffic. This reduces customer acquisition costs, allowing for more budget allocation in other vital areas.

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A well-optimized site with clear messaging and an intuitive user experience fosters trust among visitors. This trust leads to higher satisfaction levels, building long-term relationships with customers.

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As the efficiency of the site increases through CRO, an eCommerce business can handle more transactions and grow without the need to increase traffic. This scalability leads to sustainable growth, helping the business to expand steadily over time.

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Do you want to continue pouring endless funds into ads, only to see visitors leave without making a purchase?

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The Salt Box, a prominent Australian online seller of gourmet salts, faced challenges with slow site speed and low conversion rates. Altamedia’s team diagnosed the issues and implemented strategic solutions, including techniques like lazy loading and HTML optimization. The result was a 30% increase in site speed and a marked improvement in conversion rates. Our focused and effective approach not only resolved The Salt Box’s immediate challenges but also enhanced their overall online retail experience, reflecting our commitment to client success.

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Franchise Direct, a pioneer in Internet lead generation for the franchise industry, was encountering difficulties with less effective ad campaigns and analytics issues. Altamedia’s team conducted a meticulous audit and implemented a comprehensive plan that included resolving connection problems between Google Ads and Google Analytics and compiling detailed reports. This ongoing partnership has allowed us to optimize Franchise Direct’s ad spending, achieving an excellent return on investment.

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We are Altamedia, a data-driven conversion rate optimization agency for eCommerce & SaaS.

We have more than 150 projects on our account, ranging from one-off audits, three months to one-year conversion optimization programs to ongoing cooperation, lasting a couple of years. By combining Data Science and Conversion Rate Optimization, Altamedia turns complex data into a simple action plan to help you improve customer satisfaction, increase your conversion rate and gain a competitive advantage.

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Our CRO consultation service is the perfect starting point for those looking to gain an insightful understanding of their conversion potential. We provide a comprehensive and personalized consultation, where our CRO experts will analyze your existing setup and identify key opportunities to enhance conversion rates. This one-on-one consultation will help you grasp the fundamentals of CRO, align your business goals with conversion strategies, and lay the groundwork for future success.

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Our CRO Audit is a meticulous examination of your current conversion funnel and user experience (UX). This package includes:

✅ Conversion Funnel Audit: An in-depth analysis of your sales funnel to identify bottlenecks and areas for improvement.

✅ UX Heuristic Audit: Assessing the usability and overall user experience of your website.

✅ Action Plan & Hypothesis: A strategic blueprint to guide future CRO efforts.

✅ Wireframes: Visual representations to assist in design and layout optimization.

✅ A/B Testing Initial Plan: A foundational plan for comparing different versions of your webpage or app.

❌ User Research: (Not included in this package)

❌ Fixing Tracking Issues: (Not included in this package)

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The CRO Program is our premier package, providing an all-inclusive solution for businesses serious about maximizing conversion rates. It encompasses:

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✅ A/B Experiment Setup & Execution: Comprehensive testing to identify the most effective strategies for your specific audience.

✅ Ongoing Monitoring of Conversion Rate Optimization Opportunities: Continuous analysis and adaptation to seize new opportunities, ensuring that your conversion strategies evolve with your market, technology, and customers.

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